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    8/14/2009

    新闻联播的竞争优势

        最近大家都在讨论新闻联播该改一改了,于是新闻联播还真的改了。
        前十分钟,不再是领导人的活动了,成了咱老百姓自己的故事。这还是新闻吗?头一次听说把社会新闻放在头条的。
        现在为什么还要看新闻联播呢?也许好多人基本都不关注新闻联播了,而关注新闻联播的人都是在关注那些领导人的活动。从领导人的行程,出席的会议来判断未来政策的走向,从出席会议的领导人名单顺序来推测位置的变化,发现一些新同志,送走一些老同志。从会议内容的字里行间来观察国家政策是最美妙的推理。但是有些观众不喜欢去看我们这些领导人,他们喜欢西方式的只报道现象的简单新闻。于是大家就喊啊喊啊非让新闻联播改版。不喜欢新闻联播,完全可以去看别的新闻啊,新闻频道啊之类的新闻有很多,没有必要非要求新闻联播去报到这些不太重要的东西。
        新闻联播的竞争优势就在于它有国家领导人的第一手新闻。新闻联播不去报道领导人行程,而去和一般的新闻来竞争社会板块国际板块新闻,它能取胜吗?不能。
        我觉得新闻联播最不能适应现在这个社会的地方就是要求所有的地方台都要在晚上七点钟同时转播新闻联播。现在的需求是多元的,非要那么多的电视台同时播一个节目,绝对是有悖于时代的。所以新闻联播需要改革的不是它的内容,而是不能要求所有的地方电视台同时转播新闻联播。

    Comments (4)

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    扬 杨wrote:
    老哥啊哈哈~我要是偷偷跑去上海听演唱会你愿不愿意收留俺啊哈哈
    Sept. 13
    媛媛 董wrote:
    你这个视角还真不错,现在的新闻联播还真是挺不习惯的
    Aug. 21
    wennli liwrote:
    .....
    Aug. 16
    广昊 李wrote:
    说的棒啊!~
    Aug. 16

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